This learning plan is designed to give you the foundational knowledge and practical skills needed to launch a career in digital marketing. Over four structured units, you’ll explore the key types of digital marketing, learn to optimise your online presence, develop and measure effective campaigns, and identify opportunities for career growth. Each task builds on the last, ensuring a comprehensive understanding of the digital marketing landscape. By the end of the plan, you’ll have a polished LinkedIn profile, personal branding statement, campaign experience, and a roadmap for advancing your career.
This plan is beginner-friendly and focuses on actionable, real-world skills to help you build confidence in digital marketing. The tasks include reading articles, watching videos, and completing practical exercises, all designed to prepare you for a fast-paced and evolving industry. Optional challenges and reflection activities are included to deepen your understanding and reinforce your progress.
Milestone: By the end of this unit, you’ll have a solid understanding of digital marketing channels and the customer journey, enabling you to identify how different strategies align with audience needs.
Optional Unit Challenge: Choose one type of digital marketing (e.g., social media or email marketing) and research how a well-known company uses it to engage with their audience. Share your findings with a peer or online group.
Read the article to explore the various types of digital marketing, including SEO, social media, email, and content marketing.
Identify two channels that interest you the most and write a brief description of why you’d like to learn more about them.
Reflect on which type of digital marketing aligns best with your skills or interests.
Digital marketing involves many channels, each offering unique ways to connect with an audience. This task will help you understand the broader landscape of opportunities in the field.
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Watch the video to learn how the customer journey works, including the stages of awareness, consideration, and decision. Sketch a simple customer journey map for a product or service you are familiar with. Label each stage and note what actions or marketing strategies might align with each phase. Reflect on how understanding the customer journey can help create more effective marketing strategies.
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Milestone: By the end of this unit, you’ll have an optimised LinkedIn profile, a personal branding statement, and a stronger understanding of how to establish your professional presence online.
Optional Unit Challenge: Write a post on LinkedIn sharing your personal branding statement or a tip you’ve learned from this unit. Use relevant hashtags to increase visibility.
Watch the video to learn actionable tips for optimising your LinkedIn profile, such as using an engaging headline, writing a clear summary, and adding relevant keywords. Implement at least two tips from the video to update your LinkedIn profile. Add three new connections from your industry and personalise each connection request with a short message.
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Read the article to learn about the importance of personal branding and how to develop a strong presence on social media. Write a personal branding statement that summarises who you are, what you do, and the value you offer. Use this statement as the foundation for your social media profiles, LinkedIn bio, or personal website.
Notes:A well-crafted personal brand not only differentiates you but also builds trust with your audience and potential collaborators.
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Milestone: By the end of this unit, you’ll have created a simple social media campaign plan and gained foundational knowledge of analytics tools to measure campaign performance.
Optional Unit Challenge: Run a social media campaign for a small business or personal project. Use free analytics tools to track and evaluate its performance.
Watch the video and outline a simple social media campaign for a product or service of your choice. Include the following:
Campaign goal (e.g., increase brand awareness).
Target audience (e.g., age, interests, location).
Types of content (e.g., posts, videos, ads).
Post one piece of content on a social media platform to test your campaign idea.
Social media campaigns are a great way to experiment with engaging different audiences and measuring your content's effectiveness.
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Read the guide to understand the basics of Google Analytics, such as tracking website traffic, user behaviour, and campaign performance. Explore Google Analytics Demo Account (if available) to practise interpreting real-time data. Write a short summary of how you might use analytics to optimise a campaign.
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Milestone: By the end of this unit, you’ll have identified career growth opportunities, chosen a certification path, and started networking with industry professionals.
Optional Unit Challenge: Reach out to a professional in your desired niche (e.g., SEO, PPC) and ask for advice or insights about their career path.
Watch the video and choose one certification to pursue, such as Google Digital Garage or HubSpot Academy. Research the requirements, costs (if any), and estimated time to complete the certification. Plan how you’ll incorporate this certification into your career goals.
Notes:Networking is essential for finding job opportunities, staying up-to-date with trends, and growing your career in digital marketing.
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Reflection Questions: What are the three most valuable lessons you’ve learned about digital marketing during this course? How has your understanding of the customer journey evolved from when you started? Which digital marketing skill (e.g., campaign creation, analytics, personal branding) do you feel most confident in, and why? What was the biggest challenge you faced during the course, and how did you overcome it? How has optimising your LinkedIn profile or creating your personal brand impacted your professional presence? Which task or project are you most proud of completing, and why? What steps will you take next to grow your digital marketing career? (e.g., pursuing a certification, applying for a job, or running a campaign). How has this course changed the way you view opportunities in the digital marketing field? Instructions: Spend 20–30 minutes answering these questions in your progress journal or a document. If you’re comfortable, share your reflections with a peer, mentor, or online community for feedback and encouragement. Set one specific goal for the next 30 days, such as running your first marketing campaign, growing your LinkedIn network, or completing an online certification in digital marketing.
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